What makes a brand iconic? This video from Erica Gorochow breaks down how a brand turns iconic through the fundamentals of design. It starts out explaining how an iconic brand is linked with an emotional connection that results in loyalty. This video covers different elements of design from dots, to lines, to shapes (geometric and organic), to contrast (tension), to colors (compliments, hues, saturation, and value), to composition (radial, symmetrical, asymmetrical, and rhythm), to font, to form, to finally negative and positive space. Is your head spinning yet? This is a fun, quick, informative video that makes you look at a brand in a different way. Who knew the visual aspect of a brand was so focused on making the right first impression?